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Strengths
The building block for any strategic plan is to identify the strengths of the local area. The Miramichi region
has many, including:
Natural Resources: The natural resources of wood, fisheries (including aquaculture) and peat, and the availability
of undeveloped land are among the region’s greatest assets. The diversity of businesses in a few priority sectors are
also considered as strengths.
Tourism, Recreation & Heritage: The combination of the region’s physical beauty (the river), historical
sites, blended founding cultures, rich heritage, festivals, folklore, variety of outdoor activities and facilities, and friendly,
hospitable people are viewed as a combination of attributes on which a more robust tourism industry could be built.
Labour Force & Entrepreneurs: The region has an available, hard working, skilled, talented, productive and
adaptable workforce, including a significant bilingual capability. The region has a rich history of entrepreneurial success
and a number of current successful business operators.
Business Costs, Location & Services: The region is cost-competitive from a business perspective (e.g. corporate
tax rate) as well as offering an affordable cost-of-living location for residents. The region’s location at the center
of Northeast New Brunswick and the availability of many business services are positive features.
Life Style & People: The friendliness and helpfulness of the Miramichi people are attractive features. As
well, the availability of quality health, educational and community services enhance life style in the region.
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